Getting B2B (Back2Branding)

The Allied Angle is back with Amy Level-Hearn, VP of Marketing & Communications. Tune in as she shares insights on the evolution of marketing in the financial sector, the importance of branding post-banking collapse and the rise of generative AI and digital transformation. 

 

In this episode:

 

00:41 - Meet Amy Level-Hearn

03:33 - Amy's path to leading the marketing team for a company that supports financial institutions.

05:25 - How has the credit union industry changed from a marketing perspective?

08:13 - What are the marketing challenges financial institutions face today, even with the evolution of technology?

09:33 - The stressors a VP of Marketing faces.

12:44 - What goes into laying the foundation for a successful corporate brand?

16:56 - The main focus credit unions should have when building and maintaining a strong brand.

18:33 - How has the digital transformation impacted marketing strategies for FIs?

20:07 - How credit unions can use data to attract the attention of Millennials and Gen Z.

21:33 - What are some of the must have tools that any FI or credit union could benefit from?

23:02 - What current marketing trends are you stoked about?

24:39 - Marketing trends: Fab of Fad?

32:18 - What will marketing look like in the future?

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